Our legacy starts today.
Why 2020 is an opportunity
to grow back better.
How and when will things return to normal?
Fact.
“
We can't solve problems by using the same kind of thinking we used when we created them.
- Albert Einstein
Question.
In a rush to normality will we sink further into unsustainability? Is unsustainability a price worth paying for economic recovery?
Or is this collective global pause an opportunity to shape an economic recovery built on the pillars of kindness, wisdom and sustainability?
Who informs how we respond? Do we let industry motivated by shareholder interests continue to inform our purchase habits? Should we allow our appointed leaders influenced by political doctrine to make decisions for us?
We the consumer.
Alternatively, can we ‘the consumer’ take this opportunity to make better decisions on the future of consumption?
Can we create a platform for a consumer-led coalition for change. Where our choices are informed by wisdom and backed by innovation?
Be the change.
A guide to change
Our goal is to rebuild a kinder, more inclusive economy by advocating wisdom as a catalyst for positive change.
We believe by holding space for traditional wisdom and indigenous voices; we can learn how to rebuild a regenerative economy inclusive of both people and the planet.
Our approach is informed by an ongoing collaboration with Takiwā Tourism, an indigenous tourism collective from Aotearoa (New Zealand).
Together, we hope to demonstrate how to align the three "agents of change" to achieve social, environmental and economic change as outlined by Malcolm Gladwell’s Tipping Point.
Begin with wisdom
We take a systems approach to community based enterprise, where everything is interconnected and interdependent. Where, purpose led enterprise enables and empowers self determination for communities and honors the environment (the stickiness factor).
Speak to the change makers.
Meaningful change can not happen without consumer buy in. We apply focused effort to serve and engage the consumer segment that is the most receptive to change; the early adopters (the law of the few).
Be fierce in our intent.
We have but a small window in which to act. Arundhati Roy reminds us in a recent article that, “historically, pandemics have forced humans to break with the past and imagine their world anew. This one is no different. It is a portal, a gateway between one world and the next”. Now is the time to take action (the power of context).
Case studies
Travel
What we can learn from an Indigenous Operating System, the O.G. of regenerative:
The benefits of travel are evident; however, the collateral damage of travel is often hidden, from environmental and resource degradation to cultural decline, conflict, and economic imbalance. We now have an opportunity to reset and rebuild a kinder, more inclusive industry.
Fashion
How can conscious consumption drive conscious production to minimise harm?
Mahatma Gandhi once said “Ahimsa is not a garment you put on and off at will. It will sit in the heart.” Ahimsa (non-harm in thought or deed) is a foundation value to all other values in Hinduism, Buddhism and Jainism. How can the concept of ahimsa be a guide to decision making?
Food
How can local food production be part of self determination for communities?
How has the ‘global lockdown’ changed our relationship with food? How will food security at the national and community level change our priorities on land use? We pose the question of how community based enterprise can lead to regional prosperity and environmental gains.
