Calling all change makers.
We have a small window of opportunity to lead the change for a better tomorrow.
We’re calling all creatives and change makers to be the face of a change movement. We’re working with indigenous collectives and cultural thought leaders to develop a framework for positive change beginning with travel and tourism.
We’d like you to be to voice of the consumer, specifically the early adopter. How do we work together to:
Better understand consumer needs and desires?
To empower consumers to make the changes required for a kinder, more inclusive way to travel?
Our approach
Fig.1. Our approach to affecting change within early adopters by demographic. We work with you (black dots) and in turn you influence specific early adopters (smaller dots).
How we work directly with you. (e.g. how do we advocate for community based tourism?)
Refine the framework for change: Based on your understanding of your audience, we will work together on the framework for the advocacy of community based tourism. We will do this with guidance of indigenous voices and cultural thought leaders.
Consumer engagement: You will engage with consumers via social media to help refine the framework based on country and demographic needs.
Consumer adoption: Together we will translate the framework into compelling ‘calls to action’ and promote via social media.
Fig.2. How feedback from early adopters in turn will influence industry, government and eventually the mass market to affect positive change.
How your work influences wider change. (e.g. how will community based tourism go big?)
Our goal is to work together to engage and empower early adopters to advocate for community based tourism.
In turn, the advocacy and adoption of community based tourism by early adopters will give industry and government the confidence necessary to scale community based tourism.
Based on the ‘diffusion of innovations theory’ when the adoption of community based tourism has exceeded 15% to 18%, this will trigger the adoption of community based tourism by the early majority; thus influencing the mass market consumer.
